Nucleus Global, an Inizio Medical Company recognized for AI-powered cardiovascular education, with the campaign also selected for MM+M’s Walk the Work Gallery.
Nucleus Global, an Inizio Medical Company is celebrating a Silver win at the MM+M Awards 2026 for CV Health (Un)Checked?, an AI-powered educational experience.
The campaign won Silver in the Use of Generative AI (GenAI) and Synthetic Media category at the MM+M Awards ceremony in New York on October 1, recognizing its innovative use of AI to support healthcare professional (HCP) education and engagement.
Elevated lipoprotein(a), or Lp(a), is an important but often underrecognized driver of cardiovascular risk. CV Health (Un)Checked? was created to help increase awareness of the importance of Lp(a) testing among HCPs through an immersive educational experience.
Launched at the American Heart Association 2025 Scientific Sessions, the experience used generative AI to bring patient journeys to life, combining AI-generated patient scenarios with immersive visuals to encourage HCPs to explore the role of Lp(a) in cardiovascular risk.
The campaign achieved a 37% video completion rate, demonstrating strong engagement with the educational content. The experience also provided insights into educational gaps among practicing cardiologists, helping turn HCP interaction into actionable learning.
Adding to the recognition, CV Health (Un)Checked? was selected by MM+M Editor-in-Chief Jameson Fleming for the 2026 Walk the Work Gallery. Showcased at the MM+M Awards, the gallery highlighted a selection of standout finalist work through campaign imagery and an overview of each featured project.
Together, the Silver award and Walk the Work selection recognize the creativity and collaboration behind CV Health (Un)Checked? and demonstrate how thoughtfully applied generative AI can create engaging educational experiences that support meaningful scientific exchange.
The recognition builds on our continued work with clients to explore practical applications of AI across Medical Affairs, combining technology with scientific expertise, medical governance and human oversight to deliver meaningful experiences for HCPs.
Want to learn more?
Discover how Nucleus Global, an Inizio Medical Company combines scientific expertise, creativity and technology to create meaningful experiences that engage HCPs and drive impact.
Contact our team here.
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